NFC Mobile Marketing for the Beverage Industry

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Overview

"Consumer behavior has changed forever.  Today's battles for hearts, minds and dollars is won (or lost) in micro-moments - intent driven moments of decision-making and preference-shaping that occur throughout the entire consumer journey.  Micro-moments occur when people reflexively turn to a device - increasingly a smartphone - to act on a need to learn something, do something, discover something, watch something, or buy something.  They are intent rich moments when decisions are made and preferences shaped.  In these moments, consumers' expectations are higher than ever."

Sridhar Ramaswamy, SVP Ads & Commerce at Google
 
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DígaView™ NFC Mobile Marketing

The DígaView™ NFC Mobile Marketing solution was developed to capture those "micro-moments" by engaging customers at the point-of-decision to build stronger brands, increase sales and expand loyalty programs.  With the DígaView™ IoT application platform's product authentication, analytics & reporting engines and performance dashboards, you gain real-time insight into consumer behavior and have the tools to measure the success of your advertising and promotions.

What Is NFC?

Near Field Communication (NFC) is a low cost, short range wireless communication technology driven by the rapid growth of contactless payment applications (think Apple Pay, Samsung Pay, Android Pay). Many legacy and most new smartphones support NFC.  Now that NFC has gained critical mass in smartphones, product and brand owners are increasingly adopting the technology to put their digital content in the hands of the consumer in an engaging and intuitive way.

How It Works

Built upon the The DígaView™ IoT application platform, the DígaView™ NFC Mobile Marketing solution couples NFC enabled marketing materials (product labels, coasters, shelf talkers, beer/wine flights, table tents, posters and more), digital advertising and promotions with smartphones.  Rather than type an URL, launch an app to scan a QR code or use paper coupons, consumers simply "tap" their smartphone to the marketing material and digital content (web pages, videos, coupons, contest entries) is automatically delivered to influence buying behavior and shape preferences.  And with the DígaView™ Dashboard, you can view the real-time performance of your advertising and promotions success.

 

                                                     DígaView™ dashboard

                                                   DígaView™ dashboard